Couture Week starts today, a full packed week of haute couture shows showcasing on the Paris Runways.
The event begins today and ends on the 5th of July. The Paris schedule shows a total of 38 shows across the 5 days with a line up of haute couture collections from well known designers such as Givenchy, Chanel, Christian Dior, Fendi.
The designers will showcase a extensive range of luxury clothes. In an interview with Vogue the organisers of the week revealed, “less than half are permanent members of the Chambre syndicale de la haute couture. The remaining slots belong to “corresponding members” — houses like Valentino and Elie Saab, which produce couture-quality garments outside of Paris — as well as guest members.”
The runways are expected to bring in top society guests and celebrities. Designers such as Alexander McQueen and Rick Owens have already been advertised to attend, and series of couture buyers expected to spend thousands on the luxury designs.
In recent years, couture brands have seen a surge of new clients, differing from the usual American and European clientele that have funded brands like these for decades. Instead buyers from Kuwait, Brazil, Russia, China, Korea and the United Arab Emirates have risen up the customer list. “Women from the Middle East are our top buyers and they are likely to remain so,” Jeffry Aronsson, chief executive of Emanuel Ungaro, told Reuters in 2011.
The line up of shows for today to kick start the week includes, Rvdk Ronald Van Der Kemp, Af Vandevorst, Adeline André, Aganovich, Christophe Josse, Azzaro Couture and Givenchy.