The Designer Showrooms, located at 180 strand is home to the set of over 150 designers who showcase their designs throughout London Fashion Week. Consisting of British and international designers this years showrooms held collections from designers across the globe, showcasing lines of clothes, jewellery, handbags, shoes and glasses.
The highly curated Designer Showrooms allow for brands to increase their exposure and come into contact with a range of journalists, buyers, stylists and other brands within the showrooms. The British Fashion Council building is also home to Discovery Lab. Below is a look at the backstage features of London Fashion Week.