Reebok X JD Sports | The Classic Collective

Teaming up with JD, Reebok launched the ‘Classic Collective’ campaign. A campaign aimed at supporting emerging talent, the campaign linked up and coming artists with huge names such as Birminghams Lotto Boyzz, and Londons Cadet.

Classic Collective

With events taking place across big UK cities, the campaign came to an electric last night in London, with the ‘Classic Collective’ end of year event. Located at the underground location ‘Laundry E8’ celebrated the collaboration with an exclusive, invite only event.


Bringing to the stage a range of live performances, with established artists including, Lotto Boys, Cadet, Tobi Sunmola and Mic Lowry. Hosting the event Snoochie Shy and DJ Millie Cotton, brought energy and enthusiasm to the stage, rilling up the audience for each performance.


Teaming up with up and coming artists, each performance delivered an energetic excitement, with a final performance from Cadet, bringing the audience on stage in a mass of jumping and chanting alongside the performing artists.


The Classic Collective campaign follows the release of the Reebok Classic line which includes a new clothing range and the 90’s retro inspired, Aztrek sneakers.

By Lorna May Tyler

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